Hi! I’m Alex Toplyn, head coach and owner of TEAM REFORM.

As an active IFBB Professional Bodybuilder and Olympian, I understand the importance of having a knowledgeable and passionate coach. Personally, I have been coaching full time for three years with over six years of experience in the industry. After spending four years playing football for Pace University and graduating with honors, I decided to trade in my cleats and helmet for board shorts and spray tans. My years as an athlete has shaped who I am today, as both a coach and man.

This journey has led me to specialize in Global Contest Prep for all bodybuilding divisions and federations. I am passionate about coaching both men and women who are seeking to maximize their potential on stage. Many of my clients have realized their goals by placing in their respective competitions. Additionally, I specialize in Lifestyle coaching for those who are interested in a body transformation with the goal of becoming more confident while living a healthier lifestyle.

In 2020, I achieved my professional status in the Men's Physique division by winning the overall at North Americans. During that prep, I learned a lot about myself and the physical and mental strengths necessary to reach my fitness goals.

The lessons often learned in bodybuilding have a direct correlation with the characteristics needed to be a good, strong individual, both on and off the stage. Developing these strengths has become an essential part of my teachings as a prep and lifestyle coach. My approach is holistic, focusing on not just the body but also the mind and the spirit. I do this by providing support to help you learn to manage the stressors of daily life through instilling good habits, helping to overcome body dysmorphia, and ultimately setting higher standards for yourself.

After winning the Summer Shredding Classic in 2019, which earned me an Alphalete sponsorship, I found a new passion for documenting and sharing my experiences and knowledge with likeminded individuals online. When I’m not traveling for client shows or in the gym, you can often find me in my content studio filming educational content or documenting my prep for my YouTube channel.

Combining my love for bodybuilding and passion for content creation, I’ve been able to build an amazing community of people who share similar values. This is my approach for Team REFORM. My ultimate goal is to develop a community of people from all over that world who love this sport and who motivate and keep each other accountable by pushing one another beyond our comfort zones.

It is my strong belief that it is important to maintain a healthy work-life balance. I spend the majority of my free time with my new wife Megan and dogs Jackson and Oakley.

If you’re interested in joining Team REFORM or have any questions please don’t hesitate to reach out!